— Case 01 — AudioMBA
An audio-first MBA for ambitious professionals.
Busy founders, managers and consultants want sharper strategic thinking but have no time for a classic MBA. The brief: build a premium audio MBA that fits in the car, on the bike and between meetings.
audio-gems-shelf.lovable.app
Sector
Executive education
Type
Audio learning platform
Audience
Executives & consultants
Year
2026
— Our approach
From proposition to shippable platform
- 01Positioning sharpened: 'MBA for the ears' — strategic, executive, AI-first.
- 02Curriculum designed: 8 core modules × 6 lessons × 30 minutes = 24 hours of audio.
- 03Content strategy built on three pillars: strategic frameworks, executive psychology and AI cases.
- 04Full platform with module overview, business cases and masterclasses.
- 05Multilingual (NL/EN) and ready for subscription and enterprise sales.
— What we built
Concrete deliverables
- Brand & proposition: 'The AudioMBA for ambitious professionals'
- Complete curriculum framework with 48 lesson descriptions
- Working audio learning platform with module and lesson pages
- Business model: individual, team and enterprise
- Sales and onboarding flow for the executive audience
— Outcome
- Shippable platform live within weeks
- Clear premium proposition in a saturated e-learning market
- Scalable model: from a single listener to full management teams
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