— Case 06 — Psytoo
One question. A complete learning series.
People look for answers to deeply personal questions — about depression, burnout, anxiety, grief or ADHD — but find scattered articles instead of a learning path. The brief: build a platform where one question automatically becomes a complete, personal learning series, fuelled by lived experience and professional insight.
psytoo.com
Sector
Mental health & personal development
Type
AI learning platform
Audience
People seeking answers, their loved ones and coaches
Year
2026
— Our approach
From proposition to shippable platform
- 01Sharpened the proposition: 'One question. A complete learning series.'
- 02Designed an AI engine that turns any free-form question into a structured learning series.
- 03Built a content model around lived experiences, insights, recovery routes and practical tips.
- 04Developed digital coaches as thematic guides, each with their own tone and expertise.
- 05Added a community layer: 'what others generated' as an entry point for new users.
- 06Dark, calm interface design with portrait imagery to build trust and recognition.
— What we built
Concrete deliverables
- Brand & proposition including positioning and tone of voice
- AI generator that turns questions into complete learning series
- Digital coaches per theme with dedicated expertise
- Theme library and a 'from others' library of shared series
- Dashboard, my series, onboarding and a multilingual interface
- Subscription and upgrade flow with pricing page
— Outcome
- Live platform where every question instantly produces a personal learning series
- Scalable content engine without manual editing per theme
- Accessible to people seeking help as well as their loved ones and coaches
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